SoftNet Technology Announces Key Management Appointments to CFO and Corporate Treasurer

ISELIN, N.J., Dec. 19, 2007 (PRIME NEWSWIRE) -- SoftNet Technology Corp. (OTC BB:STTC.OB - News) (German WKN: A0B7RZ) announced today the appointments to two key senior management positions.
Dennis Goett, SoftNet, an outside Director since February 2007, has accepted the position of Chief Financial Officer effective 12/1/2007. Mr. Goett is an experienced, 30-year business veteran with a successful record in finance, operations corporate governance and administration. He founded CrossRoads Strategy Group which has assisted clients in equity financings, corporate governance matters, financial integration of an acquisition and provided CFO services to two firms on an interim basis. He is the CEO/Co-founder of two companies: BroadBand Bridge LLC, a digital media firm and Specialty Pallets LLC.
Prior to these engagements, Mr. Goett was CFO/Director at two technology services companies. Greenwich Technology Partners and Claremont Technology Group. He also founded Gabriel Partners, a management/finance consulting firm and served as Treasurer of Integrated Resources Inc., a NYSE listed financial services firm. He is a graduate of Fordham University.
In his assignment as CFO, Mr. Goett will direct the accounting, finance and administration functions for the Company. Additionally, he will be the primary point of contact in the Company's efforts to raise capital to ensure continued growth and achieve sustained profitability.
``Mr. Goett's appointment to the CFO position adds immediate expertise to SoftNet in a critical position. His relationships in the financial community and his substantial record of successful ventures will be invaluable to SoftNet. Dennis' appointment fills a much needed void and the Company is extremely fortunate to have him as part of the leadership team,'' said Jim Booth-CEO.
The Company is also pleased to announce the appointment of Ms. Karen Musialowicz to the position of Treasurer for the Corporation. In this capacity, Ms. Musialowicz will be responsible for compliance, banking relationships, investments and obligations, due diligence, and other matters relating to the Company's finances. Ms. Musialowicz is the current Controller for the Company directing the day to day accounting function.
In addition to her experience as Controller of SoftNet, her prior experience includes assignments as VP-Operations for MBF Group; Assistant Treasurer of Millington, Inc.; Accounting Manager for Naporano Iron & Metal as well as experience with the Internal Revenue Service. Ms. Musialowicz is a graduate of St. Peter's College.
``Karen's contributions to SoftNet have been substantial and impressive. She was instrumental in the successful 2006 reorganization transaction and has made significant contributions in cost reduction, compliance matters, audits and providing guidance and direction on financial matters of the Company,'' said Jim Booth

Please visit our website at http://www.softnettechnology.com for more information or for Investor Relations; please contact the company directly at 908-212-1799, James Booth-CEO.
The Private Securities Litigation Reform Act of 1995 provides a safe harbor for forward-looking statements made on behalf of the company. All such forward-looking statements are, by necessity, only estimates of future results and actual results achieved by SoftNet Technology Corp (STTC) may differ materially from these statements due to a number of factors. STTC assumes no obligations to update these forward-looking statements to reflect actual results, changes in assumptions or changes in other factors affecting such statements. You should independently investigate and fully understand all risks before making investment decisions

SoftNet Technology Secures Engagements With Prestigious Financial Institutions

ISELIN, N.J., Dec. 14, 2007 (PRIME NEWSWIRE) -- SoftNet Technology Corp. (OTC BB:STTC.OB - News) (German WKN:TG6) announced today it had secured two engagements with global financial institutions headquartered in NYC.
The new engagements represent a major breakthrough in the Company's new Application Delivery Practice. It is estimated that the two new engagements will result in nearly $500,000 of incremental revenue in 2008. One engagement started in December with the second being launched in January.
``These two new engagements now bring the total of secured projects in the new Application Delivery practice to three in the last few months. The first was with a major media company, also based in New York. Given the lead time required to secure engagements in this practice we are very pleased to have achieved the level of business secured to date. We also anticipate that the initial engagements will eventually lead to additional work as the projects progress,'' said Kevin Remley - VP - National Application Delivery Practice.
``The Company is excited about the new business the Practice has generated. The revenue we expect will help to offset the loss related to the divestiture of accounts associated with the former Atlanta based small business unit. Additionally, the margins on these new projects is considerably higher than those recorded in the former small business unit,'' said Jim Booth - CEO.

SoftNet Technology Corp. is a Professional Services firm offering proven technology solutions to the enterprise and services provider market verticals. Through process and people, SoftNet has secured and delivered contracted solutions that maximize their client's business value of their IT infrastructure investments. The growing team of highly qualified industry leading professionals support the core deliverables as well as the expansion of SoftNet's services and solutions. These resources along with the proven management team have defined and brought to market nine practice specialties. SoftNet's North American footprint supports Fortune 500 commercial accounts, the education sector and Government agencies, and leveraging offices in New York/New Jersey, Philadelphia, and Atlanta.

For additional information regarding SoftNet and its capabilities and offerings, please visit us at our web-site (http://www.softnettechnology.com) or for Investor Relations, please contact the company directly at 908-212-1799, Option 7, or Jim Booth - CEO.
To stay abreast of what's happening at SoftNet, subscribe to our new monthly newsletter at http://www.softnettechnology.com/tcc/Newsletter.htm.

The Private Securities Litigation Reform Act of 1995 provides a safe harbor for forward-looking statements made on behalf of the company. All such forward-looking statements are, by necessity, only estimates of future results and actual results achieved by SoftNet Technology Corp (STTC) may differ materially from these statements due to a number of factors. STTC assumes no obligations to update these forward-looking statements to reflect actual results, changes in assumptions or changes in other factors affecting such statements. You should independently investigate and fully understand all risks before making investment decisions.

SoftNet Technology Corp.
http://www.softnettechnology.com

Sino Express Travel Announces New Resort and Villa Development in Hunan, China

HONG KONG--(BUSINESS WIRE)--Sino Express Travel Limited (OTC:SXPT) announced that it has signed a Memorandum of Understanding with Eversun Limited to acquire 200,000 square-meter of premium land for a resort and villa development in Hunan province, China. The cost of the land acquisition, conditional upon receiving all the necessary regulatory approvals for site development, plus the first phase of development will be about US$15 million in cash.
Sino’s management believes the location of the Hunan property, near Lake Dongting and within walking distance from a commercial district, is ideal for a first class resort and villa complex. The local government is also planning to expand the city’s infrastructure in the vicinity. Development plans for the 200,000 square-meter land are divided into three phases: 1) villa development in phase one, 2) sports complex and recreation facilities in phase two, and 3) resort and hotel tower development in phase three. The Hunan property will be accretive to Sino’s leading portfolio of scenic spot and tourist destination developments in China.

About Sino Express Travel Limited
Sino Express Travel Limited (www.sinoexpresstravel.com) is an investor and developer of scenic spots and tourist destinations in China. Sino intends to grow its business by acquiring and operating a diversified portfolio of resort hotels and tourist attractions. It plans to search for good value targets at suitable locations in China with high potential for further development in the areas of scenic, cultural and historical extensions.

Forward looking statement
Certain information contained in these materials is “forward-looking” information, such as projections, estimates, pro formas, or statements of intentions, expectations or plans. All forward-looking information is subject to known and unknown risks and uncertainties, many of which are outside of the control of the company. Consequently, actual results may, and probably will, differ materially from the results contemplated in such forward-looking information.