Pop N Go, Inc. (Pinksheets: POPN) announced today that the Company is developing a wireless advertising network that allows advertisers to run full motion video ads on 20" LCD monitors located on top of Pop N Go's popular popcorn vending machines. Narrowcasting to the highly desirable 13-18 year old demographic (high schools and middle schools), will allow advertisers to target the ever expanding teen market with products like beverages, apparel, cell phones and other wireless apps.
Pop N Go will download advertising content from a central server with the ability to rotate ads for several companies throughout the day. The program will also allow for public service, charitable foundation and school-specific messages to be delivered on the video displays. Upon completion of the Phase One rollout in California schools, the Company will deliver up to 1 million impressions daily and 200 million impressions yearly for each advertiser. The Company also offers advertisers the opportunity to private brand Pop N Go's large 46 ounce popcorn cups, providing "walking billboards" for each advertiser. Pop N Go has already privately branded its machine with the American Movie Channel cable network. Management believes that advertising revenue will become a significant income stream for the Company within the next 24 months.
POPN is targeting the fall of 2009 for the pilot launch of its wireless ad network in California schools.
For further information about this release and Pop N Go, contact Rich Kaiser, Investor Relations, YES INTERNATIONAL, 800-631-8127.
About Pop N Go, Inc.
Pop N Go produces a unique hot air popcorn machine, capable of delivering single servings of fresh hot popcorn, which meets the demands of today's market. The company's self-contained equipment produces fresh popcorn for each customer while allowing the customer to watch the entire popping process. Pop N Go's machine is sized to fit almost anywhere (2'x2'), and can be used as a stand-alone vending machine or in a manual mode for traditional foodservice applications. More information about Pop N Go can be found at www.popngo.com.
Safe Harbor under the Private Securities Litigation Reform Act of 1995: The statements which are not historical facts contained in this press release are forward-looking statements that involve certain risks and uncertainties including but not limited to risks associated with the uncertainty of future financial results, regulatory approval processes, the impact of competitive products or pricing, technological changes, the effect of economic conditions and other uncertainties as may be detailed in the Company's filings with the Securities and Exchange Commission. Nothing in this press release shall be construed as an offer to buy or sell any securities herein.
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