Truesport Alliances & Entertainment, Ltd.'s CEO to Attend Signature MMA Event

Executive to Participate in MMA Themed Experience

LAS VEGAS, NV--(Marketwire - 02/05/10) - Truesport Alliances & Entertainment, Ltd.'s (OTC.BB:SEWE - News) interim CEO, Eddie Wenrick, along with other Truesport Alliances & Entertainment, Ltd. executives will be attending an exclusive mixed martial arts (MMA) networking event.

"Truesport Alliances & Entertainment, Ltd. is constantly making influential contacts and establishing a strong placement in the mixed martial arts community. By being one of the top companies in manufactured MMA equipment and event support, Truesport Alliances & Entertainment is creating a brand that is becoming an industry leader," said Eddie Wenrick, CEO of Truesport Alliances & Entertainment, Ltd.

Truesport Alliances & Entertainment, Ltd. touts the TapouT R&D Training Center, which hosts such MMA notables as Chuck Liddell, Mark Coleman and Team Tompkins. Also in the Company's portfolio is support at amateur and professional MMA events in production logistics.

For more information about Truesport Alliances & Entertainment, Ltd., visit www.truesportltd.com.

About Truesport Alliances & Entertainment, Ltd.

Truesport Alliances & Entertainment, Ltd. is the premier logistic marketer of branded concepts and equipment, partnering with the mixed martial arts (MMA) industry leaders. Embedded with the explosive growth MMA sport, the company's current clientele base includes the industry's top brands such as UFC, TapouT, Strikeforce and Gold's Gym. Visit the Truesport Alliances & Entertainment, Ltd. website at www.truesportltd.com.