Thursday, May 31, 2007

Pure to Penetrate Multi Billion Dollar Agricultural and Dairy Markets

RENO, Nev.--(BUSINESS WIRE)--Pure H2O, Inc. (PINKSHEETS: PURH - News), a provider of innovative wastewater treatment systems, is pleased to announce that it has successfully completed a series of agricultural tests, using its water treatment systems.
Mr. Harvey Panesar, Company Secretary of Pure, reported, "Preliminary test results, in a variety of agricultural industries, have indicated that the use of Pure's systems will significantly increase production yield, performance, health and even fertility of livestock, while decreasing the equipment maintenance costs of water distribution systems."
Mr. Panesar went on to state, "Water is an essential element to animals, fowl and plants. Studies have shown there are several economic gains to providing an unlimited supply of high quality water. Pure H2O's tests reinforce these studies and prove that managing water quality is as important as the feed source and ration planning. Test results indicated that the overall milk production in the study's dairy herd increased approximately 4% and butterfat increased almost 3%. The farmer participating in the tests estimates that Pure H2O's water treatment system will allow him to net an additional $50,000 this year. Installation of the system only cost $20,000. Another recent study, performed in Alberta, found there was a 9% greater weight gain in calves born to cows drinking treated water in a trough compared to those drinking directly from a pond. Steers in the same study showed a 16-19% increase in weight under the same environment."
Mr. Panesar concluded by stating that "we are greatly encouraged by these agricultural studies and will respond by establishing an agricultural division specifically to capitalize on these results."
About Pure H2O, Inc.:
Pure H2O, Inc. (PINKSHEETS: PURH - News) is a US corporation which provides end-to-end consultation, design, implementation, and sales of technical solutions for clients with problem water. Pure H2O provides a full-service program that includes comprehensive application development, integrated storage and dosing equipment, chemical inventory supply and management as well as ongoing field and technical operations support. The Companies objective is to provide every client with cost effective and value added full-service solutions to meet their water quality control needs.
Safe Harbor
Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby. The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management as well as assumptions made by and information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.
For more information, please contact Investor Relations at (973) 351-3868 for Stephen Taylor or visit our website at: www.PureH2Oinc.net.

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