Sunday, September 16, 2007

Pure H2O Continues to Pursue Opportunities in Multi-Billion Dollar Global Marketplace

RENO, Nev.--(BUSINESS WIRE)--Pure H2O, Inc. (PINKSHEETS: PURH - News), a provider of novel, advanced water and wastewater treatment systems, is pleased to announce that they have received numerous inquiries about potential entry into the South American marketplace. While ongoing testing and negotiations continue for the short-listed Pacific Rim and Indian distributors, the South American opportunity has been becoming prevalent over the past few weeks.
"This was another case where the opportunities were coming our way. We have not lost focus of our core business model, which focuses on mobile treatment units and novel treatment systems. All that has changed is defining who specifically our potential customers are. We feel our product line has immense global appeal in developing countries and as a result we are very open to speaking with potential distributors worldwide" stated Harvey Panesar, Secretary of PURH.
It is estimated that over 70% of city water in South America is delivered through small-scale community cooperatives. "We have been approached by potential South American distributors who feel our mobile treatment unit would be an excellent fit for water purification and delivery through the existing cooperative infrastructure" commented Harvey Panesar, Secretary of PURH.
Mr. Panesar went on to explain that "selecting potential distributors in countries like India and South America is no easy task. We are being interviewed as much as we are interviewing the potential distributors. Both sides need to be completely happy with the technology and its intended applications; that is the reason we have been slow to announce our final distributor agreements in various global marketplaces."
For more information, please contact Investor Relations at (973) 351-3868 for Stephen Taylor or visit our website at: www.PureH2Oinc.net.

About PureH2O, Inc.:
Pure H2O, Inc. (PINKSHEETS: PURH - News) is a US corporation which provides end-to-end consultation, design, implementation, and sales of technical solutions for clients with problem water. Pure H2O provides a full-service program that includes comprehensive application development, integrated storage and dosing equipment, chemical inventory supply and management as well as ongoing field and technical operations support. The Companies objective is to provide every client with cost effective and value added full-service solutions to meet their water quality control needs.

Safe Harbor
Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby. The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management as well as assumptions made by and information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.

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