TORONTO, Sept. 16 /PRNewswire-FirstCall/ - Hat Trick Beverages Inc. (HKBV.PK) is pleased to announce that a major national retail chain plans to introduce Hat Trick's Pumped Fitness water product in store on a test basis.
Hat Trick CEO, Sender Vaiser, explains, "We had an excellent meeting with the buying group today. They have asked us to put together a proposal by the end of this week to identify the best three regional marketing areas within their chain for our product, and the four best flavors to comprise a 'rainbow' pack of 24 bottles per case. This would see a trial sales program that could include up to roughly 300 store locations.
"The next step will be meeting with the regional managers involved, who will ultimately determine the program for their area. This could be on the basis of a one time special Christmas feature product, which would most likely mean shipping a minimum of 2, but more probably 4 pallets of product per store. Alternatively, they may decide to test the product in January on a 30 - 45 day test cycle.
"In either case, once the sales results are in, and assuming they are positive, we could begin to roll out the product nationally on a staged basis starting in the first quarter of next year.
"Logistics and pricing were also reviewed, and our wholesale pricing and delivery methods have been determined for this initial run through."
In the interim, the Company is now going through the registration process with the chain to become a registered vendor.
The Company will continue to provide updated information as it becomes available.
Safe Harbor statement under the Private Securities Litigation Reform Act of 1995: Certain forward-looking information contained in this release contains forward-looking statements that involve risk and uncertainties, including but not limited to, those relating to development and expansion activities, domestic and global conditions, and market competition.
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