Thursday, June 4, 2009

HearAtLast Benefits from Wal-Mart's New Medical Clinic Expansion with Two New Store Openings

MISSISSAUGA, ON, June 4 /PRNewswire-FirstCall/ - tario - HearAtLast Holdings, Inc. (PINKSHEETS: HRAL - News) is pleased to announce the grand opening of two new clinics in Southern Ontario. These two new Hearing Stores are located in Burlington, Ontario and Scarborough East, Ontario. These new clinics are part of the new wellness model being launched by Wal-Mart Canada in Select locations

This new wellness model features an entirely new approach to healthcare encompassing vision pharmacy and a walk-in medical clinic along with HearAtLast as the hearing provider.

This medical access approach will certainly benefit both the patient and HearAtLast as simple issues like ceruman management and third party sign off will be much more convenient for the patient with a physician nearby. The current process of inconveniencing patients for third party signoff can be drastically reduced by working with the physicians within the store.

These openings also puts HearAtLast on the cusp of being Canada's largest wholly-owned chain of Hearing Stores. Other operators such as Listen Up has 30 locations, Helix with 23 locations was sold earlier this month sold for $23.7M. Beltone hearing clinics has 30 locations and Island Acoustics has 45 locations although many of these locations are satellite locations.

"We are very proud of our growth and progress in the short time that we have been developing our Hearing Stores and we will continue in our development expansion to become Canada's leader and largest Hearing Store", commented HearAtLast's CEO, Matthew Sacco.

About HearAtLast

HearAtLast Holdings, Inc. is a Nevada corporation that owns and operates its wholly-owned subsidiary of hearing stores co-located within select Wal-Mart stores throughout Canada. Their chain of hearing stores specializes in the sale of digital hearing aids and testing services. The Company is the affordable hearing solution for Canadians, combining the most sought after retail space in North America with convenience and location. HearAtLast provides State of the Art Hearing Testing and Dispensing services to individuals with all types of measurable hearing loss.

HearAtLast facilities sell a selection of high quality brand name hearing aids and also offer complimentary screening tests, clinical hearing tests, high end ear buds and assistive listening devices. The Company's mission is to consolidate the highly fragmented hearing services industry while providing unparalleled service to the estimated 30+ million hearing impaired individuals throughout North America. After a prescription is approved, the independent on-site audiologists and hearing aid practitioners at HearAtLast utilize a refined process to dispense the latest in Name Brand digital hearing aids.

For more information please visit www.hearatlast.com

Safe Harbor

Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby.

The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management, as well as assumptions made by any information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.

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