Earthworks Entertainment, Inc. (Pinksheets:EWKS - News) today announced that they will be launching a $1.0 Million National Television Advertising campaign for the "Mia Hamm's Soccer Secrets" instructional DVD series.
Steven Humphries, Earthworks Entertainment's CEO, made the announcement today saying, "A $1.0 million ad campaign is scheduled to launch in mid September for the Mia Hamm Soccer Secrets DVD series which parallels the fall girl's youth soccer programs across the USA. This DVD series features a beginner, intermediate and advanced DVD, which targets this market."
Company COO J. Buckeye Epstein commented, "Girls soccer is one of the largest youth participant sports in the USA and there is no bigger name in women's soccer than Mia Hamm. We will be marketing the three DVD set across the USA through direct response advertising in a TV Network Campaign this fall."
Humphries added, "We expect to generate revenues in excess of $2.0 million on the Mia Hamm product sales."
This news release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. When used in this release, words such as "estimate," "expect," "anticipate," "projected," "planned," "forecasted" and similar expressions are intended to identify forward-looking statements, which are, by their very nature, no guarantees of Earthworks Entertainment's future operational or financial performance, and are subject to risks and uncertainties. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. Due to the risks and uncertainties, actual events may differ materially from current expectations. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
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