Nature's Peak to be Featured Nationally on The Lifetime TV Network's Weekday Morning Series 'The Balancing Act'

Nature's Peak CEO Paul Wilkinson to appear on an upcoming segment of the Lifetime TV Network show 'The Balancing Act' as part of a series entitled 'Resolution Solutions For Eating Well'
SANTA CRUZ, Calif., Nov. 11 /PRNewswire-FirstCall/ -- Everock, Inc. (Pink Sheets: EVRN - News) announced today that they will be featured in an upcoming segment of the hit show "The Balancing Act" which airs nationally each weekday morning at 7:30AM on The Lifetime TV Network.

The Balancing Act is part of Lifetime TVs premium TV lineup and is hosted by Beth Troutman and Kristy Villa. The topic of the series - which fits perfectly with Nature's Peak's VeggieDip and VeggieSpread - is "Resolution Solutions For Eating Well."

"This is an incredible opportunity for Nature's Peak to reach our primary target market of women aged 25 and older," said Paul Wilkinson, CEO of Everock/Nature's Peak.

"Plus the theme of the series really allows us to demonstrate that Nature's Peak all natural sandwich spreads and vegetable dips are a delicious and healthy alternative to plain ... and boring ... mayonnaise."

Taping of the show is scheduled for mid-December 2009 and will air several times on Lifetime TV from January through March 2010.

The segment will also be promoted on the web and made available on YouTube, the Nature's Peak website, The Balancing Act website www.thebalancingact.com and other online venues.

"I believe the timing for the airing of this show featuring our products couldn't be better," added Wilkinson. "In fact we plan to coordinate our marketing efforts to really leverage the momentum that being featured on national television offers."

About Everock:

Everock produces a line of all-natural natural gourmet vegetable dips and sandwich spreads marketed under the Nature's Peak brand.

Both VeggieDip and VeggieSpread are 100% all-natural, vegetarian, Kosher and gluten-free, contain no preservatives, artificial ingredients, trans-fats, or sugars. And each product currently comes in six flavors each, including novel delicious flavor combinations.

Nature's Peak products may be found in natural food stores, specialty groceries as well as in regional and national grocery chains. Our products are also served by restaurants, delis and other food service providers across America.

Visit our website at www.NaturesPeak.com to learn more about our products and to discover new and delicious recipe ideas.

Forward Looking Statements:

This press release contains certain "forward-looking" statements, as defined in the United States Private Securities Litigation Reform Act of 1995 that involve a number of risks and uncertainties. Statements, which are not historical facts, are forward-looking statements. The Company, through its management, makes forward-looking public statements concerning its expected future operations, performance and other developments. Such forward-looking statements are necessarily estimates reflecting the Company's best judgment based upon current information and involve a number of risks and uncertainties, and there can be no assurance that other factors will not affect the accuracy of such forward-looking statements. It is impossible to identify all such factors, factors that could cause actual results to differ materially from those estimated by the Company. They include, but are not limited to, the Company's ability to develop operations, the Company's ability to consummate and complete an acquisition, the Company's access to future capital, the successful integration of acquired companies, government regulation, managing and maintaining growth, the effect of adverse publicity, litigation, competition, sales and other factors that may be identified from time to time in the Company's public announcements.

This press release is provided for information purposes only and is not intended to constitute an offer to sell or a solicitation of an offer to buy securities.