Thursday, July 28, 2011

Axia Group (AGIJ:PK) Collagenna Skin Care Reaches a Canada Agreement

OTTAWA, July 28, 2011 /PRNewswire/ -- Axia Group (Pinksheets:AGIJ.pk - News) Collagenna Skin Care Products reached an agreement with Toronto's privately owned Village Pharmacy and Health Food Group.

According to the agreement, three natural anti-aging clinics will be established in Village Pharmacy and Health Food Group, and all five natural food retail stores will sell the full Collagenna Skin Care line.

The Village Pharmacy and Health Food Group operate six retail outlets in Toronto's West End . The main store is the Port Credit location which sells Health Food and also has a fully operational pharmacy. The first clinic is expected to open at the Mavis Road location in Mississauga towards the end of August 2011 with the Port Credit Clinic to open shortly after. Another store situated in Brampton will offer Collagenna's services in the early fall.

The agreement represents a major step in Collagenna's new marketing strategy. The clinics will benefit from the existing customer traffic in these retail outlets which are very related to Collagenna products and services. Company plans to hire at least three new qualified estheticians in order to coordinate Toronto operations.

Collagenna Skin Care Products specializes in anti-aging products with an emphasis on collagen stimulation both topically and internally. The company sells its products mainly through its specialized skin care clinics through its every expanding network of distribution partners.

More details and updates will be provided shortly and on a timely basis.

Safe Harbor Statement

Information in this news release may contain statements about future expectations, plans, prospects or performance of Axia Group Inc., that constitute forward-looking statements for purposes of the Safe Harbor Provisions under the Private Securities Litigation Reform Act of 1995. The words or phrases "can be," "expects," "may affect," "believed," "estimate," "project" and similar words and phrases are intended to identify such forward-looking statements. Axia Group Inc. cautions you that any forward-looking information provided by or on behalf of Axia Group Inc. is not a guarantee of future performance. None of the information in this press release constitutes or is intended as an offer to sell securities or investment advice of any kind. Axia Group Inc.'s actual results may differ materially from those anticipated in such forward-looking statements as a result of various important factors, some of which are beyond Axia Group Inc.'s control. In addition to those discussed in Axia Group Inc.'s press releases, public filings, and statements by Axia Group Inc.'s management, including, but not limited to, Axia Group Inc.'s estimate of the sufficiency of its existing capital resources, Axia Group Inc.'s ability to raise additional capital to fund future operations, Axia Group Inc.'s ability to repay its existing indebtedness, the uncertainties involved in estimating market opportunities, and in identifying contracts which match Axia Group Inc.'s capability to be awarded contracts. All such forward-looking statements are current only as of the date on which such statements were made. Axia Group Inc. does not undertake any obligation to publicly update any forward-looking statement to reflect events or circumstances after the date on which any such statement is made or to reflect the occurrence of unanticipated events.

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