MNCL Anticipates Accelerated Sales from Television and Radio Infomercials
RENO, Nev.--(BUSINESS WIRE)--Martin Nutraceuticals Inc. (PINKSHEETS: MNCL - News) is pleased to provide a management discussion on the company. 2007 saw a shift in focus from retail distribution to new media, in particular DRTV, direct response television. Martin Nutraceuticals was successful in airing a series of test market runs for its DRTV campaign, also known as an infomercial.
The infomercial aired on national networks such as Fit TV, History International, Biography and AmericanLife TV Network; as well as regional networks such as WRNN-TV. This diverse test market enabled Martin Nutraceuticals to identify ideal target demographics, as the Company moves to accelerate its DRTV campaign. This has also allowed the Company to develop relationships with various recognized industry experts.
In 2008, the Company looks forward to a full targeted launch for the DRTV campaign as identified by the original test market run that occurred in 2007. Martin Nutraceuticals will continue to build brand recognition for Dr. Martin’s book, “Medical Crisis – Secrets Your Doctor Won’t Share with You,” through targeted media appearances, which will include radio and print mediums. The Company also anticipates Dr. Martin to be involved in some talk show circuits as well as increase his online presence.
“It has been a defining moment in achieving our corporate objectives,” states Harvey Panesar, President of Martin Nutraceuticals Inc. “We are very excited about the future of this Company and we look forward to keeping our shareholders updated.”
About Martin Nutraceuticals Inc.
Martin Nutraceuticals Inc. is a company focused on providing a better health and lifestyle through natural products. Martin Nutraceuticals flagship products include Arthrizyme(TM) for general joint pain and Oxygenol(TM) for anti-oxidation and Maximum Slim(TM) for weight control.
In the past few months the company has been producing an Infomercial on best-selling author Dr. Anthony Martin’s new book “Medical Crisis – Secrets Your Doctor Won’t Share with You”. This amazing new book provides Dr. Martin’s insights into the many things that an individual can eat and do in order to improve their health and wellness and that their medical doctor just does not have the time and resources to provide them. The book can be life-altering and even life-saving.
Safe Harbor Statement
This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The risks and uncertainties that may affect the operations, performance development and results of the Company's business include but are not limited to fluctuations in financial results, availability and customer acceptance of our products and services, the impact of competitive products, services and pricing, general market trends and conditions.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment