Sunday, March 30, 2008

HearAtLast Holdings and Spokesperson Mr. Gretzky to be Featured on Nations Highest Rated Television Talk Show

TORONTO--(BUSINESS WIRE)--(PinkSheets: HRAL - News) — HearAtLast Holdings, Inc. is pleased to announce that President Robert J. Oswald and National Spokesperson Mr. Gretzky will be featured on Canada’s highest rated morning show, CTV ‘s Canada AM.
Canada AM is a Canadian breakfast television news show, which has aired on the CTV Television Network since 1972. It was created as a response to the popularity of American morning shows such as The Today Show, and is now the most watched talk show in Canada. CTV, is Canada's largest private broadcaster, offering a wide range of quality news, sports, information, and entertainment programming. It has the number-one national newscast - CTV National News, and is the number-one choice for prime-time viewing, in Canada.

“This feature with Mr. Gretzky, will bring tremendous exposure to our HearAtLast clinics, which are located in select Wal-Mart and Sam's Club stores in Canada along with our new up and coming stand alone audiology clinics. Having Walter Gretzky as our spokes person easily Canada's most recognizable father and now senior is an amazing endorsement to both the value and values that HearAtlast represents in the ever expanding hearing health care market globally,” stated Robert J. Oswald, President of HearAtLast Holdings Inc.

“Those Canadians over the age of 18 are encouraged to take a Complimentary Hearing Screening (only 30 seconds) and or a Complimentary Comprehensive Hearing Assessment (1 hour) with one of our certified hearing specialists. Its a function of time and convenience in our clinics, and what's 1 hour of your time to confirm your spouses or children's suspicions about your hearing. All this coupled with Name Brand hearing aids with the lowest average dispensing fee,” stated Mr. Oswald.

The feature will be shown on CTV on the show Canada AM. It will also be available on broadband at: www.canadaam.ctv.ca

About HearAtLast

HearAtLast Holdings, Inc. is a Nevada corporation that owns and operates its wholly-owned subsidiary HearAtLast Inc., a chain of hearing stores specializing in the sale of digital hearing aids and testing services. The company develops, owns, and operates hearing aid clinics located within select Wal-Mart stores throughout Canada. HearAtLast facilities sell a selection of high quality brand name hearing aids and also offer complimentary screening tests, clinical hearing tests, instant custom MP3 headphones and custom hearing protection. The Company’s mission is to consolidate the highly fragmented hearing services industry while providing unparalleled service to the estimated 30+ million hearing impaired individuals throughout North America. After a prescription is approved, the independent on-site audiologists and hearing aid practitioners at HearAtLast utilize a refined process to dispense a hearing aid in about an hour.

For more information please visit www.hearatlast.com

Safe Harbor

Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby.

The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management as well as assumptions made by and information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.

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