HearAtLast Holdings is Pleased to Announce ''Tune-Up Tuesdays''

TORONTO--(BUSINESS WIRE)--(PinkSheets: HRAL - News) — HearAtLast Holdings, Inc. is pleased to announce Tune-Up Tuesdays;” one of several new marketing campaigns geared at attracting existing hearing aid wearers. This unique service will benefit both HearAtLast patients along with the thousands of passersby who frequent Wal-Mart on a weekly basis with old outdated devices. HearAtLast clinics are located within select Wal-Mart Canada stores.
Tune-Up Tuesdays will allow hearing aid wearers the following benefits: A complimentary fresh battery, complimentary cleaning and wax removal, complimentary wax guard replacement, complimentary tubing change, and complimentary minor repairs under warranty. In fact if the unit is under warranty and requires a visit to the manufacturer for a more in depth analysis, the shipping is on HearAtLast. The convenience of the entire process is performed while you shop. It is also designed to ensure your hearing aid is performing to its fullest.

“The purpose of the Tune-Up Tuesday program is one of convenience and necessity,” claims Robert J Oswald, President of HearAtLast Holdings Inc. Think of it in the same vein as a lube, oil, & filter for your hearing aid. The program will operate every Tuesday at HearAtLast clinics located in select Wal-Mart Canada locations, no appointment is required.

About HearAtLast

HearAtLast Holdings, Inc. is a Nevada corporation that owns and operates its wholly-owned subsidiary HearAtLast Inc., a chain of hearing stores specializing in the sale of digital hearing aids and testing services. The company develops, owns, and operates hearing aid clinics located within select Wal-Mart stores throughout Canada. HearAtLast facilities sell a selection of high quality brand name hearing aids and also offer complimentary screening tests, clinical hearing tests, instant custom MP3 headphones and custom hearing protection. The Company’s mission is to consolidate the highly fragmented hearing services industry while providing unparalleled service to the estimated 30+ million hearing impaired individuals throughout North America. After a prescription is approved, the independent on-site audiologists and hearing aid practitioners at HearAtLast utilize a refined process to dispense a hearing aid in about an hour.

For more information please visit www.hearatlast.com

Safe Harbor

Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby.

The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management as well as assumptions made by and information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.