Sunday, August 16, 2009

Smokefree Innotec, Inc. to Begin Test Marketing New Product in Europe

NASHVILLE, Tenn.--(BUSINESS WIRE)--Smokefree Innotec, Inc. (Pink Sheets: SFIO - News) (www.sfio.us or www.smokefree-innotec.com) announced today that is has received the Real Smokefree starter kits at its European offices in Antwerp, Belgium from the production line and that next week it will kick off European test-marketing of the World’s first, totally smoke-free, electronic cigarette with the Real Smokefree starter kits.

Manfred Bogaert, General Manager of European Operations, has been very eager to start test-markets and focus groups in Belgium and the Netherlands. According to Mr. Bogaert, “The Benelux infrastructure is ideal for testing the product and we will have an immediate feel whether we need to update Smokefree’s marketing plans for next month’s commercial launch of its Real Smokefree brand.”

According to Smokefree Innotec President, Thomas Schroepfer, “Worldwide, but especially in Europe, passionate smokers look at alternatives for the work place and public spaces. We believe our Real Smokefree is the most satisfying option.”

About Smokefree Innotec, Inc.

Smokefree Innotec, Inc. is in the business of designing, developing, manufacturing and marketing a Hi-Tec, smokeless tobacco innovation. Real Smokefree is a Patent Pending, odorless, cigarette-style electronic device and is designed to protect the non-smoker from second hand smoke and all its effects, while providing the smoker a way to enjoy a smoke-free cigarette anywhere, including places where smoking is prohibited. Further, our products will allow the smoker to enjoy smoking while not having to worry about the dangers and ill effects of regular cigarette smoking. Please visit our website, www.sfio.us or www.smokefree-innotec.com, for more information about the Company and our new product.

A number of statements referenced in this Press Release are forward-looking statements, which are made pursuant to the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995, and within the meaning of Section 27A of the Securities Act of 1933 and Section 21B of the Exchange Act of 1934. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, and goals, assumption of future events or performance are not statements of historical fact and may be “forward-looking statements.” Forward looking statements are based on expectations, estimates and projections at the time the statements are made that involve a number of risks and uncertainties which could cause actual results or events to differ materially from those presently anticipated. Forward-looking statements in this Release may be identified through the use of words such as “expects,” “will,” “anticipates,” “estimates,” “believes,” or statements indicating certain actions “may,” “could,” or “might” occur. Such statements reflect the current views of Smokefree Innotec, Inc. with respect to future events and are subject to certain assumptions, including those described in this release. These forward-looking statements involve a number of risks and uncertainties, including the timely development and market acceptance of products, services, and technologies, competitive market conditions, successful integration of acquisitions, the ability to secure additional sources of financing, the ability to reduce operating expenses, and other factors. The actual results that the Company achieves may differ materially from any forward-looking statements due to such risks and uncertainties. Smokefree Innotec, Inc. does not undertake any responsibility to update the “forward-looking” statements contained in this news release.

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