Monday, October 26, 2009

Everock, Inc. / Nature's Peak to Sell VeggieDip and VeggieSpread Into Lucrative Military and Government Markets

Nature's Peak, through its master broker SourceOne Sales and Marketing, has established a relationship with Danthan Military Distributors, Inc. a leader in marketing to the U.S. Government and Military, to streamline the lengthy process of penetrating these lucrative markets.

SANTA CRUZ, Calif., Oct. 26 /PRNewswire-FirstCall/ -- Everock, Inc. / Nature's Peak (Pink Sheets: EVRN - News) announced today that it will begin selling Nature's Peak's full product line to U.S. Military and key Government markets.

"We're very excited to now introduce Nature's Peak to the government and those serving in uniformed services. Successfully tapping into the vast potential of high volume - and consistent - sales to U.S. Government and Military can give Nature's Peak income and sales a real and sustainable boost," said Paul Wilkinson, CEO of Nature's Peak.

"The Military market represents a cohesive demographic of 1.5 million individuals on active duty with a recession-proof, average household income of $71,827."

And the total Market reach is more than 30 million, including active duty, reservists, and veterans with combined spending power exceeding $2 trillion," Wilkinson, continued.

"This relationship with Danthan through SourceOne comes at a perfect time as we finalize our capitalization to fulfill current orders and production."

Buying patterns that begin in one of the many countries hosting the American military often persist on their return home. This is one reason Nature's Peak believes developing the Military market at this time is a perfect complement to the Company's many existing National channels of distribution.

"SourceOne and Danthan have a successful history of collaboration on selling products to the military," said Bob O'Connell, managing partner with SourceOne Sales and Marketing. "Nature's Peak is a dynamic company with great products and we're pleased to assist them in this new market."

"We cover all segments of the U.S. Military Resale System on a world-wide basis, said Joyce Morris of Danthan Military Distributors, Inc. "We have substantial experience and a proven track record in helping business market their products and services to the government."

Paul Wilkinson, added, "Working with Danthan and SourceOne we will be able to offer healthful and tasteful alternatives for the families of our men and women serving our country and provide special offers as part our coming online sales program."

About Everock:

Everock produces a line of all-natural gourmet vegetable dips and sandwich spreads marketed under the Nature's Peak brand.

Both VeggieDip and VeggieSpread are 100% all-natural, vegetarian, Kosher and gluten-free, contain no preservatives, artificial ingredients, trans-fats, or sugars. And each product currently comes in six flavors each, including novel delicious flavor combinations.

Nature's Peak products may be found in natural food stores, specialty groceries as well as in regional and national grocery chains. Our products are also served by restaurants, delis and other food service providers across America.

Visit our website at www.NaturesPeak.com to learn more about our products and to discover new and delicious recipe ideas.

Forward Looking Statements:

This press release contains certain "forward-looking" statements, as defined in the United States Private Securities Litigation Reform Act of 1995 that involve a number of risks and uncertainties. Statements, which are not historical facts, are forward-looking statements. The Company, through its management, makes forward-looking public statements concerning its expected future operations, performance and other developments. Such forward-looking statements are necessarily estimates reflecting the Company's best judgment based upon current information and involve a number of risks and uncertainties, and there can be no assurance that other factors will not affect the accuracy of such forward-looking statements. It is impossible to identify all such factors, factors that could cause actual results to differ materially from those estimated by the Company. They include, but are not limited to, the Company's ability to develop operations, the Company's ability to consummate and complete an acquisition, the Company's access to future capital, the successful integration of acquired companies, government regulation, managing and maintaining growth, the effect of adverse publicity, litigation, competition, sales and other factors that may be identified from time to time in the Company's public announcements.

This press release is provided for information purposes only and is not intended to constitute an offer to sell or a solicitation of an offer to buy securities.

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