Monday, October 26, 2009

Zaldiva Hires New Executive Vice-President Officer to Help Facilitate Roll-Up Strategy

COMPANY SEES NEED FOR ADDITIONAL HELP TO FACILITATE ACQUISITIONS

FORT LAUDERDALE, Fla., Oct. 26 /PRNewswire-FirstCall/ -- Zaldiva, Inc., A Florida Corporation (OTC Bulletin Board: ZLDV - News), (Xetra/Frankfurt Exchange: UZ8) and a leader in Pop Culture collectibles, comic books, memorabilia and auctions headquartered in Fort Lauderdale, Florida today announced that it has hired Stephen Ballard as EVP. Mr. Ballard has been brought in to help facilitate Zaldiva's roll-up strategy.

After years of building up the brick and mortar business and creating a unique system of generating revenue, Zaldiva is poised to embark on a roll-up strategy of the comic and collectible market. With over 4000 independent dealers nationwide, the industry is ripe for a roll-up that provides an exit strategy for the independent owners and a growth strategy for Zaldiva. By bringing the eBay auction revenue stream, currently representing approximately half of Zaldiva's revenues, to existing independently owned comic and collectible stores, the benefits are exponential.

With 14 years of executive management experience in commercial real estate and in the electronics industry serving customers including Motorola and Tyco, among others, Mr. Ballard will be responsible for streamlining and proceduralizing the current operation so the concept can be replicated through acquisitions. "Steve's experience in the electronics manufacturing industry provides us with the structure and efficiency that we need to take the business to the next level," said Nicole Leigh, CEO of Zaldiva, Inc. "We are very good at what we do, and Steve brings us the expertise we need to allow us to be faster and more efficient so we can generate more revenue within the existing cost structure. He will be integral to our efforts to duplicate the concept which we need for a successful roll-up strategy," continued Leigh.

"Zaldiva has created a business model that can almost immediately increase, then double, revenues within a company's existing cost structure. And, the market is so fractured currently that a roll-up strategy that also brings a new revenue stream is a great opportunity for us as well as for every potential acquisition," Mr. Ballard stated. "I'm excited about the concept because it just makes sense on every level, to both independent owners and to Zaldiva's investors."

About Zaldiva, Inc.

Zaldiva is a distribution system unique to the specialty retail industry, focusing its product orientation on the comics and collectibles genre. The company combines a highly visible brick and mortar location in Ft. Lauderdale, Florida with an e-commerce website and portal (www.Zaldiva.com) which operates in conjunction with a series of ancillary websites and online auctions.

Zaldiva podcasts can be found in the iTunes(TM) store by searching Zaldiva podcasts. The podcasts are also available on YouTube at http://www.youtube.com/watch?v=jrdA-IDXFR0 .

For Advertising, Sponsorship and Merger opportunities please call 954-938-4133 or visit Zaldiva at www.zaldiva.com.

Additional trading news can be found at http://www.stockplaysonline.com/visichat/

Certain statements in this news release may contain forward-looking information within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Exchange Act of 1934, and are subject to the safe harbor created by those rules. All statements, other than statements of fact, included in this release, including, without limitation, statements regarding potential future plans and objectives of the Company, are forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements.

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