Wednesday, February 23, 2011

Axia Group (PINK SHEETS: AGIJ) Collagenna Skin Care Introduces New Professional Product

OTTAWA, ONTARIO--(Marketwire - 02/23/11) - Axia Group (PINK SHEETS:AGIJ - News) (http://www.axiacorporation.com/) Collagenna Skin Care Products/Melem Secret recently introduced a new Professional Strength Peptide Serum.

The new Professional Strength Peptide with Hyaluronic Acid is designed to be used by professional skin care professionals during their patient treatments. Michael Arnkvarn, AGIJ CEO states: "We have produced a much stronger version of our original Peptide Serum which is very beneficial in all of the major Skin care protocols used by professionals such as glycolic peels, laser, micro current, microderma abrasion, LED therapy etc. This product helps calm the skin down, accelerates skin rejuvenation, lessens wrinkles and stimulates one's collagen production. Our professional clients have experienced great results and are very excited about this product. As one of our client's stated: "this product gives us the 'WOW!' factor that we were looking for."

"The Professional Peptide Serum contains 40% peptide concentration with hyaluronic acid and is incorporated in our proprietary delivery system which allow the peptides to penetrate the skin and be delivered to the desired layers.

"We are continuing to develop products which will allow us to set ourselves apart from our competitors and this product is another essential item to further develop our comprehensive marketing strategy."

Collagenna Skin Care Products specializes in anti-aging products with an emphasis on collagen stimulation both topically and internally. The company sells its products mainly through specialized skin care clinics through its ever-expanding network of distribution partners.

In the U.S., the cosmeceutical market was worth $16 billion and forecasts for 2012 put the market at $21 billion (Packaged Facts, 2010).

More details and updates will be provided shortly and on a timely basis.

Safe Harbor Statement

Information in this news release may contain statements about future expectations, plans, prospects or performance of Axia Group Inc., that constitute forward-looking statements for purposes of the Safe Harbor Provisions under the Private Securities Litigation Reform Act of 1995. The words or phrases "can be," "expects," "may affect," "believed," "estimate," "project" and similar words and phrases are intended to identify such forward-looking statements. Axia Group Inc. cautions you that any forward-looking information provided by or on behalf of Axia Group Inc. is not a guarantee of future performance. None of the information in this press release constitutes or is intended as an offer to sell securities or investment advice of any kind. Axia Group Inc.'s actual results may differ materially from those anticipated in such forward-looking statements as a result of various important factors, some of which are beyond Axia Group Inc.'s control. In addition to those discussed in Axia Group Inc.'s press releases, public filings, and statements by Axia Group Inc.'s management, including, but not limited to, Axia Group Inc.'s estimate of the sufficiency of its existing capital resources, Axia Group Inc.'s ability to raise additional capital to fund future operations, Axia Group Inc.'s ability to repay its existing indebtedness, the uncertainties involved in estimating market opportunities, and in identifying contracts which match Axia Group Inc.'s capability to be awarded contracts. All such forward-looking statements are current only as of the date on which such statements were made. Axia Group Inc. does not undertake any obligation to publicly update any forward-looking statement to reflect events or circumstances after the date on which any such statement is made or to reflect the occurrence of unanticipated events.

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