Sunday, February 27, 2011

Cono Italiano Partners With RJM Food to Support Pizza Cone Craze

RED BANK, N.J., Feb. 25, 2011 /PRNewswire/ -- Cono Italiano, Inc. (OTC Bulletin Board:CNOZ.ob - News), the exclusive license holder of the North American Distribution and Manufacturing rights for "pizza cono" a cone-shaped pizza and "on-the-go" food product, recently announced that it has partnered with leading Italian food distributor RJM Food. Under terms of the agreement, RJM Food agrees to support Cono Italiano in the expansion of its pizza cone product to other companies, advising on issues ranging from contractual obligations to gaining competitive advantage in the crowded frozen foods space, along with the supplying of ingredients manufactured by an affiliate of RJM.

"We needed to partner with a food distributor as unique and diverse as the pizza cone product," said Mitchell Brown, CEO of Cono Italiano. "After careful consideration, RJM Food became the clear choice. The mission of RJM is to highlight the unique attributes of each product they represent while making them available to the widest consumer base possible. We are excited to launch this next step in our business plan with RJM Food."

About RJM Food

Our mission is to make the product that we represent unique; companies that are part of our selected team, know that we have the ability to sell their products everywhere, thanks to our established network of distributors and services. To import products is not our main goal; we want to promote quality and uniqueness that only Italy can provide. For more information, please visit: www.rjm-food.com

About Cono Italiano

Cono Italiano, Inc. owns the North American distribution and manufacturing rights for Pizza Cono. This Pizza Cone is designed to be a drip free, spill free cone-shaped pizza made of proprietary dough and filled with freshly selected ingredients. The Company intends that the Pizza Cone will be distributed through the fast food market. The Pizza Cone will be distributed to quick-service restaurants (QSR), takeaways, and leisure locations. These establishments include typical fast food chains, supermarkets, convenience stores, entertainment facilities and sports arenas. Sales of frozen pizza in 2009 were $4.4 billion making it one of the fastest growing categories in supermarkets and convenience stores. For more information please visit www.conoitaliano.com

Forward-Looking Statements

This press release contains "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on currently available competitive, financial and economic data and management's views and assumptions regarding future events. Actual results may differ materially from forward looking statements due to various factors beyond the control of the Company. For further information regarding risks and uncertainties associated with the Company's business, please refer to the Company's filings which are publicly available on the website of the U.S. Securities and Exchange Commission.

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