Wednesday, March 23, 2011

Axia Group's (AGIJ) Collagenna Skin Care Products Harvest Interest in China

OTTAWA, ONTARIO--(Marketwire - 03/22/11) - Axia Group (PINK SHEETS:AGIJ - News) (www.axiacorporation.com) subsidiary Collagenna Skin Care Products/Melem Secret is pleased to announce that it has received several promising inquiries from companies in China that are interested in distributing its anti-aging products.

China is one of the fastest growing and still untapped cosmetics markets in the world. The skin care segment is leading the way, as a wide cross-section of the country's huge population is driving diversified demand for new products. Anti-aging skin care creams, moisturizers, whitening formulations and toners have all shown impressive growth. The Chinese cosmetics industry is estimated to be valued at between $5 billion and $10 billion annually, and skin care covers more than 80 per cent of the country's cosmetics market. The skin care segment is expected to have a compound annual growth rate of 12.7 per cent in the forecast period covering 2010 to 2013.

The primary distribution channels for cosmetics in China include supermarkets, malls, online shops and direct selling. Direct selling is a growth sector, particularly in smaller cities where cheaper products and convenience makes it more effective.

AGIJ recently announced that a national American chain and two regional United States chains are evaluating its Marine Collagen Hydration Creams for sale in their stores, and these developments are progressing extremely well. The company has also launched a Canadian sales and marketing campaign and signed a marketing agreement for its products in East Africa.

Collagenna will keep its followers and investors updated on these developments, as well as on new products, initiatives and corporate news.

Safe Harbor Statement

Information in this news release may contain statements about future expectations, plans, prospects or performance of Axia Group Inc., that constitute forward-looking statements for purposes of the Safe Harbor Provisions under the Private Securities Litigation Reform Act of 1995. The words or phrases "can be," "expects," "may affect," "believed," "estimate," "project" and similar words and phrases are intended to identify such forward-looking statements. Axia Group Inc. cautions you that any forward-looking information provided by or on behalf of Axia Group Inc. is not a guarantee of future performance. None of the information in this press release constitutes or is intended as an offer to sell securities or investment advice of any kind. Axia Group Inc.'s actual results may differ materially from those anticipated in such forward-looking statements as a result of various important factors, some of which are beyond Axia Group Inc.'s control. In addition to those discussed in Axia Group Inc.'s press releases, public filings, and statements by Axia Group Inc.'s management, including, but not limited to, Axia Group Inc.'s estimate of the sufficiency of its existing capital resources, Axia Group Inc.'s ability to raise additional capital to fund future operations, Axia Group Inc.'s ability to repay its existing indebtedness, the uncertainties involved in estimating market opportunities, and in identifying contracts which match Axia Group Inc.'s capability to be awarded contracts. All such forward-looking statements are current only as of the date on which such statements were made. Axia Group Inc. does not undertake any obligation to publicly update any forward-looking statement to reflect events or circumstances after the date on which any such statement is made or to reflect the occurrence of unanticipated events.

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