OTTAWA, ONTARIO--(Marketwire - 03/15/11) - Axia Group (PINK SHEETS:AGIJ - News) (http://www.axiagroup.com/), Collagenna Skin Care Products/Melem Secret is pleased to announce that it has signed a marketing agreement with Debby Macharia of Souls Parlour, Ottawa www.soulsparlour.com for the marketing of Collagenna's Product line in East Africa.
Ms. Macharia owns and operates a full service salon which offers both hair styling and esthetic care. Before coming to Canada approximately 10 years ago, Ms. Marcharia was the East and Central African Marketing Director for the French skin care line Matis. She has maintained her contacts in this industry and will target the markets of Kenya, Tanzania, Uganda and Rwanda.
CEO Michael Arnkvarn states "East Africa is not a market that we would consider traditional. However, we feel that we have a very strong candidate to be successful in this project. Ms. Marcharia has maintained her Kenyan citizenship and has a strong desire to become active in distribution in her native region. She has a very strong marketing background and understanding of the beauty industry. Her network of contacts will allow us to penetrate and market our products quickly. Samples which have already been sent to interested parties were very well received and we have worked on the issue of pricing. This is a market of over 125 million people and after understanding a little more on the demographics of the region, I am confident that we will results which will make the project profitable."
Collagenna Skin Care Products specializes in Anti-aging products with an emphasis on Collagen stimulation both topically and internally. The company sells its products mainly through specialized skin care clinics through its every expanding network of distribution partners.
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