Sunday, August 12, 2007

Pure H20 to Tap into Multi Billion Dollar Residential Water Treatment Market

RENO, Nev.--(BUSINESS WIRE)--Pure H2O, Inc. (PINKSHEETS: PURH - News), a provider of novel, advanced water and wastewater treatment systems, is pleased to announce that it has initiated the development of a residential under sink water treatment unit. The inherent science of the unit will stay consistent with the larger agricultural unit that Pure has been having immense success with.
In a recent study by the NRDC (Natural Resources Defense Fund), using 1000 bottles of water, which included 103 different kinds of bottled water; one third of the water tested contained synthetic organic chemicals, bacteria and certain levels of arsenic. Some government and industry reports estimate that 40% of bottled water is simply tap water. "If you are going to buy tap water from your local grocery store you may as well treat it at home and know that is clean." stated Harvey Panesar, Secretary of Pure H2O Inc.
"We feel residential commercialization of our H2Pur and Nano air technologies is a logical progression from our more agricultural applications. This allows us to enter a very broad marketplace, whereas our agricultural products are targeted to a specific sector." stated Harvey Panesar. The company research and development consultants feel the first working prototype is less than 6 months away. "We need to have all angles covered and ensure that the contaminants are being filtered. It is a very labor intensive process but one that will ensure the quality of our new residential product," stated Elise Vajsabel, President Pure H2O Inc.
For more information, please contact Investor Relations at (973) 351-3868 for Stephen Taylor or visit our website at: www.PureH2Oinc.net.

About Pure H2O, Inc.:
Pure H2O, Inc. (PINKSHEETS: PURH - News) is a US corporation which provides end-to-end consultation, design, implementation, and sales of technical solutions for clients with problem water. Pure H2O provides a full-service program that includes comprehensive application development, integrated storage and dosing equipment, chemical inventory supply and management as well as ongoing field and technical operations support. The Companies objective is to provide every client with cost effective and value added full-service solutions to meet their water quality control needs.

Safe Harbor
Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby. The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management as well as assumptions made by and information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.

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