Company Targets Chain Accounts; Executing on Company's Accelerated Growth
SAN DIEGO, CA--(MARKET WIRE)--Aug 3, 2007 -- Who's Your Daddy, Inc. (OTC BB:WYDY.OB - News), announced today that it has hired Mr. Ronald Schuurman to serve as the Company's National Chain Account Manager.
Prior to joining Who's Your Daddy, Mr. Schuurman was with Winn-Dixie Stores, Inc. where he oversaw $350 million in annual sales.
While at Winn-Dixie Mr. Schuurman was responsible for: an increase in gross margins by 5.4%; rolling out 62 stores across 3 states under the brand Save-Rite; Winnie-Dixie's price impact stores; and development of a $.99 store within a store, delivering an additional $10 million of incremental sales.
Prior to Winn-Dixie Mr. Schuurman was with Smiths Food & Drug for over 22 years in a variety of operational and managerial positions. Smith's Food & Drug Stores, a division of Kroger Co., currently operates 126 combination food and drug stores in seven western states, including 36 stores in Nevada.
"Ron has an excellent track record on the chain purchasing side that provides a tremendous advantage in selling to chains," said Mr. Edon Moyal, CEO of Who's Your Daddy, Inc. "We have targeted chains as part of our aggressive growth strategy and feel Ron will play a key role in the successful execution of that strategy on a daily basis. Our company is continuing to add key executives as we execute our accelerated growth strategy and we feel strongly Ron is a tremendous addition to the company."
About Who's Your Daddy, Inc.
Who's Your Daddy, Inc. is a brand management company focused on the marketing, production and distribution of the "Who's Your Daddy®" "King of Energy(TM)" line of beverages for the rapidly growing $4.9 billion U.S. energy drink market. Both our unique cranberry-pineapple and green tea flavors are available in regular and diet versions. We currently hold trademarks for a variety of products worldwide. Who's Your Daddy, Inc. stock is traded publicly under the "WYDY" ticker symbol. For more information, go to (www.whosyourdaddyinc.com; www.kingofenergy.com). The Company's blog site is at www.kingofbloggers.com
This document contains "forward-looking statements" related to future events. Forward-looking statements often address our expected future business and financial performance, and often contain words such as "expects," "anticipates," "intends," "plans," "believes," "seeks," or "will." Forward-looking statements by their nature address matters that are uncertain. Particular uncertainties which could adversely or positively affect our future results include: consumer tastes, availability of production, liquidity, general economic conditions, and the activities of competitors. These uncertainties may cause our actual future results to be materially different than those expressed in our forward-looking statements. We do not undertake to update our forward-looking statements.
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