Who's Your Daddy Energy Drinks Gain Tremendous Exposure as Championship Albanez Team Gears up for the Biggest Race Event of the Year
SAN DIEGO--(BUSINESS WIRE)--Who's Your Daddy, Inc. (OTCBB:WYDY - News), announced today that the Company is sponsoring the Albanez Motorsport Racing Team, a championship off-road desert racing team which competes in the Score International, CODE and MDR racing events throughout the year.
The team competes in eight races per year, half of which are in the Baja California, Mexico area for Score-international, while the others are in the Las Vegas area.
Carlos Albanez, president and driver for Albanez Motorsports commented: "We at Team Albanez are confident that this sponsorship is a win-win for both Who's Your Daddy, Inc and the Albanez Motorsports Team.
The pinnacle of our race year is the Baja 1000, which will start this year in Ensenada, Baja California and finish in Cabo San Lucas in the extreme south end of the Baja peninsula."
Mr. Albanez continued, "The team is currently preparing for the upcoming Score-International PRIMM race in the Las Vegas area followed by the Baja 1000 in the fall, the biggest racing event of the year. Team Albanez intends to Win the PRIMM race in September 2007, and place first, second, or even third in the coveted Baja 1000, to WIN the Score Championship Series."
Following each race, Team Albanez will be featured in several print publications, and covered in live video footage by Cactus Films during the bigger races. The team will soon be featured in the Score-International Radio promotional, which will highlight some of the sport's most promising teams.
As part of the sponsorship deal, Team Albanez's trailer and Volkswagen Class 5 Unlimited Racer will be completely wrapped in colorful Who's Your Daddy Energy Drink advertisements, and will be outfitted in appropriate apparel to represent Who's Your Daddy Energy Drinks at the many race events throughout the year.
The team will also distribute Who's Your Daddy Energy Drinks to fans as well as logo stickers and t-shirts.
The Score International racing events have promoted off-road racing for more than 30 years, bringing in thousands of spectators. It is telecast worldwide by networks such as NBC Sports and ESPN
Who's Your Daddy President, Dan Fleyshman, stated, "Since the Company began sponsoring Team Albanez, they won 2 back to back championships (Score-International Baja 250 March 2007 and Score-International Baja 500 June 2007). Their success has generated tremendous public exposure for Who's Your Daddy energy drinks. "
He continued, "Sponsoring Team Albanez is a great way for Who's Your Daddy to build brand recognition, to generate tremendous public exposure, and to attract new customers in this growing sports market, Action sports like motorsport racing are gaining popularity, particularly among the youth generation which is our target demographic."
About Who's Your Daddy, Inc.
Who's Your Daddy, Inc. is a brand management company focused on the marketing, production and distribution of the "Who's Your Daddy®" "King of Energy(TM)" line of beverages for the rapidly growing $4.9 billion U.S. energy drink market.
Who's Your Daddy, Inc. uses the edge, energy and humor behind the "Who's Your Daddy®" brand to expand its presence in the beverage market and beyond. We currently hold trademarks for a variety of products worldwide. Who's Your Daddy, Inc. stock is traded publicly under the "WYDY" ticker symbol. For more information, go to (www.whosyourdaddyinc.com; www.kingofenergy.com)
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