National Marketing Program Set for Immediate Roll Out
SAN DIEGO, CA--(MARKET WIRE)--Aug 2, 2007 -- Who's Your Daddy, Inc. (OTC BB:WYDY.OB - News) announced today that the Company has signed a national marketing agreement with Ashe Advertising, an advertising and marketing firm led by well-known advertising executive Jamie Ashe.
Ashe Advertising is an integrated advertising and marketing agency recognized for its creativity and effectiveness in developing brand strategies and in using advanced Internet marketing techniques to execute these strategies. Ashe Advertising provides top-notch marketing solutions, by producing, building, and developing quality advertising and marketing campaigns for world-class brands. The company's aggressive, multi-leveled marketing campaign, including traditional advertising and key high profile event promotions, will begin immediately.
Ashe Advertising worldwide client list includes Verizon, Netflix, Best Buy, Toyota, Mars, 1-800-flowers.com, Overture, Verizon, T-Mobile, Fox Sports, Expedia, and Maybelline. Ashe has extensive experience in the beverage market, having managed extensive advertising campaigns for corporations such as Pepsi, Red Bull, and Absolute Vodka prior to signing with Who's Your Daddy.
Edon Moyal, CEO of Who's Your Daddy, Inc., commented: "Ashe Advertising is known throughout the advertising world as an effective marketing machine. We are very excited to work with Jamie Ashe, and believe that she will be instrumental in taking our brand to a national level. We believe that this partnership will raise awareness of our Who's Your Daddy energy drinks, and allows us to offer distributors and chains marketing muscle to increase the velocity of our growth."
About Ashe Advertising & Public Relations
Ashe Advertising is a strategic advertising and marketing firm owned and operated by Jamie Ashe, one of the most respected and well-known women in advertising today. Ms. Ashe has had an extensive and highly recognized career in advertising. In 2001 Ms. Ashe joined the media giant AOL Time Warner, where she was the number one sales and advertising executive. Recognized for outstanding sales achievements, she was awarded 'Top Sales Person of the Year' for 2001 and 2002, won the prized 'Managers Over Achiever Award' for both years, and was nominated for AOL Time Warner's "Samurai of the Year Award" for overall contributions to the company.
In 2003, Ms. Ashe was recruited by Microsoft Corporation as Senior Advertising Executive. Ms. Ashe became the Top Sales Person in her division within the first 6 months of employment. An industry leader and pioneer advertising executive she continued to contribute to the world's most prestigious advertising companies such as ValueClick and Vendare Media.
Over the last decade Jamie has been invited to speak at advertising conventions such as Ad-Tech in New York. Ms. Ashe was selected as one Microsoft's 'Top 500 Executives In The World' at the Summit in Washington. In 2005, she joined forces with Medium21 as VP of Sales. Ashe Advertising is an industry-leading marketing and public relations firm. Jamie Ashe is recognized as one of the most powerful female executives in the advertising industry for her strength and abilities and demonstrated through the numerous award-winning marketing campaigns for her clients.
About Who's Your Daddy, Inc.
Who's Your Daddy, Inc. is a brand management company focused on the marketing, production and distribution of the "Who's Your Daddy®" "King of Energy™" line of beverages for the rapidly growing $4.9 billion U.S. energy drink market. Both our unique cranberry-pineapple and green tea flavors are available in regular and diet versions. We currently hold trademarks for a variety of products worldwide. Who's Your Daddy, Inc. stock is traded publicly under the "WYDY" ticker symbol. For more information, go to (www.whosyourdaddyinc.com; www.kingofenergy.com) The Company's blog site is at www.kingofbloggers.com
This document contains "forward-looking statements" related to future events. Forward-looking statements often address our expected future business and financial performance, and often contain words such as "expects," "anticipates," "intends," "plans," "believes," "seeks," or "will." Forward-looking statements by their nature address matters that are uncertain. Particular uncertainties which could adversely or positively affect our future results include: consumer tastes, availability of production, liquidity, general economic conditions, and the activities of competitors. These uncertainties may cause our actual future results to be materially different than those expressed in our forward-looking statements. We do not undertake to update our forward-looking statements.
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