SAN DIEGO, CA--(MARKET WIRE)--Aug 1, 2007 -- Who's Your Daddy, Inc. (OTC BB:WYDY.OB - News) announced today that shipments have begun under its previously announced contract with Vistar Corp. In addition to these shipments in three U.S. states, the company intends to extend its reach into this market with additional regional representation. The vending machine rollout will be managed by Focus 365, the Anaheim, California-based sales arm for Who's Your Daddy's vending operations.
Vistar Corp., is a Denver, Colorado-based leading distributor of food products and other supplies to segments of the away-from-home food market and has extensive experience in the energy drink sector. Vistar employs approximately 3,400 people and operates 38 distribution centers throughout the United States.
"As our full-line vending distributor, Vistar's industry knowledge and experience combines with its national presence to provide us with a decisive competitive advantage," said Edon Moyal, CEO of Who's Your Daddy, Inc. "Our agreement with Vistar Corp. was a critical initial step we needed to successfully penetrate the multi-billion dollar vending market. This represents a new phase in the commercial expansion of our unique energy drink products."
About Vistar Corporation
Denver-based Vistar Corporation is a leading distributor of food products and other supplies to many specialized segments of the away-from-home food market: vending companies, pizza and Italian restaurants, theatres, sandwich chains, office coffee service operations and specialty retail outlets. Vistar employs over 3,000 people and operates 38 distribution centers throughout the United States. Contact: www.vistarvsa.com.
About Focus 365
Greater FOCUS is given daily to the top name brands that we represent! By limiting the number of manufacturers to represent that truly have potential to grow and increase sales, we are able to FOCUS 365 days of the year on each and every one. (Well, almost 365). Our Sales group are not just employees, they are each professional managers committed to growing Sales in their respective territory. Our professional sales group brings every segment needed to best manage the Vending industry, our group offers prior Distributor, Operator, Manufacturer & Broker experience. We know and understand the competition and know where to target your vending business. Contact www.focus365.com
About Who's Your Daddy, Inc.
Who's Your Daddy, Inc. is a brand management company focused on the marketing, production and distribution of the "Who's Your Daddy®" "King of Energy™" line of beverages for the rapidly growing $4.9 billion U.S. energy drink market. Both our unique cranberry-pineapple and green tea flavors are available in regular and diet versions. We currently hold trademarks for a variety of products worldwide. Who's Your Daddy, Inc. stock is traded publicly under the "WYDY" ticker symbol. For more information, go to (www.whosyourdaddyinc.com ; www.kingofenergy.com). The Company's blog site is at www.kingofbloggers.com
This document contains "forward-looking statements" related to future events. Forward-looking statements often address our expected future business and financial performance, and often contain words such as "expects," "anticipates," "intends," "plans," "believes," "seeks," or "will." Forward-looking statements by their nature address matters that are uncertain. Particular uncertainties which could adversely or positively affect our future results include: consumer tastes, availability of production, liquidity, general economic conditions, and the activities of competitors. These uncertainties may cause our actual future results to be materially different than those expressed in our forward-looking statements. We do not undertake to update our forward-looking statements.
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