Tuesday, August 7, 2007

Pure H2O Implements Strategies to Explore New Water Applications

RENO, Nev.--(BUSINESS WIRE)--Pure H2O, Inc. (PINKSHEETS: PURH - News) has been exploring various alternative avenues to expand into, including specialized water delivery systems and water purification technologies. As it currently stands, Pure H2O's technology has immense broad level applications; however, some of our potential customers have commented that they would like to see more specialized applications to fulfill their own business model, via targeted applications.
Pure H2O has initiated talks with its R&D consultants about possibly introducing more cost effective ways of using the water filtration technology. "As a company we have come to a conclusion that large scale applications are the foundation of our business model, however we can not lose sight of the immense opportunities that retail consumer presents in the water purification industry," stated Elise Vajsabel, President of Pure H2O, Inc.
"Ms. Vajsabel has a brought a great deal of knowledge to the company with her extensive background in engineering and working with water purification systems. We hope this is the first step in introducing new and innovative technologies in the water industry," states Harvey Panesar, Secretary of Pure H2O, Inc.
For more information, please contact Investor Relations at (973) 351-3868 for Stephen Taylor or visit our website at: www.PureH2Oinc.net.

About Pure H2O, Inc.:
Pure H2O, Inc. (PINKSHEETS: PURH - News) is a US corporation which provides end-to-end consultation, design, implementation, and sales of technical solutions for clients with problem water. Pure H2O provides a full-service program that includes comprehensive application development, integrated storage and dosing equipment, chemical inventory supply and management as well as ongoing field and technical operations support. The Companies objective is to provide every client with cost effective and value added full-service solutions to meet their water quality control needs.

Safe Harbor
Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby. The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management as well as assumptions made by and information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.

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