Wednesday, August 8, 2007

Who's Your Daddy, Inc. Launches Marketing Partnership with Skinnie Magazine

Southern California Entertainment Magazine Provides Company an Opportunity to Expand Its Presence in Multiple Markets

CARLSBAD, Calif.--(BUSINESS WIRE)--Who's Your Daddy, Inc. (OTCBB:WYDY - News) announced today that the Company has launched a marketing partnership with Skinnie Magazine, one of the most popular entertainment magazines in the Southern California and Las Vegas markets.
Skinnie Magazine is a premiere, free, full-color, high-gloss entertainment magazine that has substantially grown in both content and distribution.
Skinnie Magazine appeals to people who enjoy reading about music, extreme sports, art, life and random humor, and is in line with the Company's demographics, consistently featuring Ultimate Championship fighters, professional skateboarders and musicians. On its covers it's geared to the younger, more adventurous crowd - the prime target market for Who's Your Daddy's line of energy drinks.
"Skinnie Magazine is fast becoming recognized as the premier Southern California and Nevada entertainment magazine," said Dan Fleyshman, President of Who's Your Daddy. "Our marketing partnership will provide a great opportunity to market our energy drinks more effectively while building a dedicated customer base for our products."
As part of the partnership, Skinnie Magazine will feature advertisements for Who's Your Daddy energy drinks in the print publication, as well as online banner advertisements on www.skinniemagazine.com.
Who's Your Daddy energy drinks will also be promoted at the many popular events throughout Southern California and Las Vegas covered by Skinnie Magazine.
About Skinnie Magazine
Skinnie Magazine has quickly grown to be the most popular entertainment magazine in Southern California, Las Vegas and surrounding areas.
As Southern California's premiere, free, full-color, high-gloss entertainment magazine, it has grown in both content and distribution by consistently appealing to a wide readership of people who care about music, extreme sports, art, life and random humor.
Skinnie Magazine is at the same time informative and humorous. It easily dances around and sometimes blatantly stomps on that fine line between mainstream popularity and underground sensibility, ignoring convention while managing to consistently top itself in quality, integrity and entertainment value while appealing to an eclectic range of taste, intellect and preference.

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